Editorial Standards

These are the standards gqueen-us.com is written to. They exist so that a sentence on this site can be held against something.

Where the figures come from

Lens width, bridge, temple length, frame width, weight, material and tint come from our own product data, and the page prints them out of that data rather than out of a paragraph somebody typed. Where a frame gives a size in inches only, we convert it to millimetres and say so. A measurement we do not have is left blank rather than estimated.

Lens claims

UV400 and polarized are printed exactly as the product data carries them, pair by pair, and a colourway sold without a polarizing filter is marked as such even when its siblings have one. Anything on this site that touches the eye, glare, ultraviolet light, impact resistance, is written under a named public source, listed on the page that makes the claim, with the date it was read. We do not say a lens will treat, prevent or cure anything.

Photographs

Every frame is shown in the colourway being sold. A photograph with a sales slogan printed into it is cut down to the part that is only photograph, and a picture that contradicts the text beside it comes off the page rather than getting a caption to explain it away.

Comments from buyers

Quotes on the front page are real, public and attributed to a verified buyer rather than to a name and a town. They are shortened for length and never reworded; a complaint stays a complaint. A quote that makes a claim we would not make ourselves, about safety, about a medical outcome, is not used however good it sounds.

What gets pulled

A frame that leaves stock leaves the site at the next build. A figure that turns out to be wrong is corrected on the page and the correction is noted on how we update the catalogue. Write to lens@gqueen-us.com with the page and the figure.